Device 42 Inc., a leader in Data Center Infrastructure Management (DCIM), delivers, low cost – high value solutions that enable organizations around the globe to quickly, easily, and effectively manage their complex IT infrastructures. Device42 needed to create a simple vehicle to explain their specialized DCIM software, communicate the product features, and bring the audience to action. We created a 2D animated video that centered around the core user benefits of the product, while telling the story in a lighthearted yet purposeful way.